The History of Microfinance Free Essay Example, 4500 words

Marketing strategies are used differently by stores, particularly the small and big ones. This portion of the study looks at the marketing strategies of Shoe Mart, a big department store and two smaller stores, the Baby Phat and Women s Secret. Women s Secret is a leading Spanish brand name of lingerie, underwear and casual wear for women. The company has been established in 1993. Women s Secret always comes up with new design, concept and innovative styles. Baby Phat is a baby idea of Kim Somora Jones, a noted fashion model. She put up this company in 1993 and decided to fill up the gap of high end and hip-hop style of fashion market of women. Kim Sonora uses high fashion elegance in the design of her clothes wear and has placed a premium cost on her product wears (Sojones). SM Shoemart is a big department store specializing in retail sales. Its advertising campaign is We have it all for you . This is true since everything that you could think of falls into one large roof. SM Shoe mart is the largest department store in the Philippines and the biggest retail dealer. We will write a custom essay sample on The History of Microfinance or any topic specifically for you Only $17.96 $11.86/page Everything is available, and arrangement is classified into sections. There is a variety of items to choose from. It is easier to do business with Baby Phat and Women s Secret because of its specialty item which is concentrated on their own brands. The products are focused and will not require a lot of time shopping. Services: SM uses customized service. There is one or two designated salesperson for every area. Customers are free to choose on items, and then call the salesperson for help in ordering. They serve only when called. I consider